NTA Can Launch Cable TV Network within 12 Months

The Nigerian Television Authority (NTA) can launch a cable TV network within 12 months to compete with MultiChoice of South Africa and StarTimes of China.

Majority of Nigerians cannot afford the increasing subscriptions to the cable TV networks in Africa's most populous country of over 220 million people.

The solution is having a Nigerian owned cable TV network with subscriptions affordable to majority of people in Nigeria.

NOLLYWOOD MIRROR® Series

The first and the best book series on Nollywood and the Nigerian film industry published since 2013.

Public and Private TV Stations in Nigeria are Grossly Underfunded

Both the public and private TV stations in Nigeria are grossly underfunded.

I am speaking from professional experience since I started my career in the largest TV network in Africa, the  Nigerian Television Authority (NTA) as the youngest professional scriptwriter for TV in Africa at 18 and from the 1980s and in 1998 worked as an Independent Production Manager of "Money Wise" on  the private DBN TV for two years when I was 35. 

When I look at both the public and private TV stations in Nigeria, I shake my head is disappointment. The underdevelopment of NTA in programmes is embarrassing when compared to the South African Broadcasting Corporation (SABC).

The federal government gives peanuts to the NTA and expect the NTA network of over 36 TV stations to produce world class programmes, because they are clueless about the economics of the TV industry which can be learned from the more advanced TV industry of South Africa. 

If the public and private TV stations in Nigeria are producing great content for entertainment and enlightenment of the best standards, they will be highly profitable to compete with MultiChoice, the South African company that operates DStv, the leading satellite television service in Sub-Saharan Africa and GOtv operating in several countries and has the popular streaming service, Showmax. 

The NTA network and private TV stations in Nigeria have channels on DStv and GOtv instead of competing with MultiChoice. But how can they compete without the required infrastructure for a world class international TV industry with the budgets for the best TV productions and for the premium content that will increase their revenues from TV commercials and international distribution of their content. 

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOOD MIRROR® Series.

Integral Secures Olympic Games Tokyo 2020 Exclusive Free to Air Media Rights Package from Infront

PRESS RELEASE

Integral Secures Olympic Games Tokyo 2020 Exclusive Free to Air Media Rights Package from Infront

Integral will once again work with Nigeria's most popular broadcaster the NTA Network, to deliver all content on its free-to-air-platform

LAGOS, Nigeria, July 23, 2021/ -- Integral (www.Integralsande.com), Nigeria’s leading sports marketing and management company, has secured the exclusive rights to broadcast the Olympic Games Tokyo 2020 on free-to-air television.

This sub-license deal from Infront, a Wanda Sports Group company and the IOC's exclusive rights holder for free-to-air distribution rights in Sub-Saharan Africa, is in addition to Integral’s existing Premier League sub-license free-to-air media rights agreement on NTA.

The exclusive package includes TV broadcast of live events as well as repeats and highlights from the Olympics. Integral will once again work with Nigeria's most popular broadcaster the NTA Network, to deliver all content on its free-to-air-platform.

Over 200 hours of content will be available on the NTA Network with 6 to 9 hours of daily content throughout the period of the Games from July 23rd to August 8th, 2021

Christophe Van Rothem, Infront Associate Director Media rights said: “Our objective is to maximize the reach of the Olympic Games 2020 and this partnership with our trusted partner Integral, will ensure we are able to bring this unique and thrilling event to millions of households in Nigeria.”

Speaking on the deal, the Managing Director of Integral Abimbola Ilo: “Following our partnership for the Premier League free-to-air rights, we are pleased to be working with Infront again to deliver high-quality sports moments to Nigerians. This is an important avenue to showcase the talents and tell the stories of exceptional athletes as they compete on the world’s biggest stage in Tokyo”.

Also speaking on the deal, Mallam Yakubu Ibn Mohammed, the Director General of NTA stated: “As Nigeria’s most popular broadcaster, we are committed to delivering quality content to our viewers and proud to be partnering with Integral again on what promises to be yet another exciting sports event. With this partnership, we will once again be bringing the best of premium sports to the widest distribution in Nigeria”.

Chichi Nwoko Integral’s Associate Director, Sports Rights and Media Partnership added: “We are happy to partner with Infront to bring another exciting major sports event to passionate Nigerian fans. As we add to our growing media rights catalogue, Integral is delighted to be at the centre of delivering live sports content to Nigerians yet again”.

Distributed by APO Group on behalf of Integral.

For more information, please contact:

Deolu Lamikanra

deolu@integralsande.com

About Integral:

Integral, based in Lagos, Nigeria, is a leading sports marketing and management practice. Known for its high standards of delivery, the company has varied expertise and works in all aspects of the industry – events, corporate hospitality, sponsorships, media rights and athlete representation. Integral’s track record includes hospitality experience specific to the 2010 FIFA World Cup™, 2014 FIFA World Cup™ and more recently, as exclusive sales agent in Nigeria of the 2018 FIFA World Cup Russia™ and the FIFA Women’s World Cup France 2019 ™ Official Hospitality Programme delivering first class solutions to a variety of individuals and blue-chip companies in Nigeria. Integral is the current rights holder of the Premier League sub-license free-to-air media rights in Nigeria.

About Infront:

Connecting fans and consumers to the greatest sports events, Infront, a Wanda Sports Group company, offers everything an event or commercial partner needs to be successful. With a team of over 1,000 experts working from 45 offices across more than 16 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and AllAboutSports. @infrontsports www.infront.sport.

SOURCE

Integral

Nigeria is Still Far Behind South Africa in Film and TV Productions

 

Nigeria is Still Far Behind South Africa in Film and TV Productions

South Africa has the biggest film industry in Africa, followed by Egypt and Morocco in terms revenues in international film distribution and acquisition.

From the Academy Award winning "Tsotsi" of 2005 directed by Gavin Wood that grossed more than US$11 million from a budget of US$3 million to "District 9" of 2009 directed by Neill Blomkamp that had four nominations for the #Oscars. The film made more than  US$210 million from a budget of US$30 million.
There are several other outstanding South African films of global success.

Omo Ghetto: The Saga: The highest grossing Nollywood movie of all time so far made less than US$2 million from the box office. 

In spite of the popularity of sociocultural phenomenon of Nollywood, the first indie film industry in Africa ranked as the second largest film industry in the world after the Bollywood of India and ahead of Hollywood in the quantity of movies produced annually, we are still waiting for a Nigerian film that can make up to US$5 million from the box office or qualify for nominations at the Academy Awards, Cannes Film Festival, Venice Film Festival, Toronto International Film Festival and Berlin International Film Festival.

 

When it comes to TV, of course the South African Broadcasting Corporation (SABC) is more advanced than the Nigerian Television Authority (NTA), both in content,  programming and administrative management in structure and manpower. Without Multichoice in Nigeria,  both the local public and private TV stations are lagging behind South African TV stations. The private TV stations in Nigeria don't produce enough programmes and the programmes are often running without any proper programming. And the programmes have discordant audio caused by bad audio boards or incompetent audio engineers.
No need to discuss the quality of the TV productions with bad sound.
They have badly produced local movies, documentaries and reality TV shows, because of low budgets and insufficient revenues to produce or buy premium content. So, they resort to having cheap content of low quality.

There are more entertainment on some Nigerian blogs than the local private TV  channels in Nigeria.  And they even  compete for bragging rights to winning local TV awards with programmes that cannot be sold internationally.

- By EKENYERENGOZI Michael Chima 

Publisher/Editor, 

NOLLYWOOD MIRROR®Series 

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima

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Idi Nasiru Makes Student Academy Awards History for Nigeria

Idi Nasiru

Idi Nasiru Makes Student Academy Awards History for Nigeria


Nigerian film student Idi Nasiru has become the first Nigerian to compete for the Student Academy Awards of the Academy of Motion Picture Arts and Sciences.

His entry Far from Utopia is among the record number of 61 entries from 36 countries and will be competing with 497 entries from 122 U.S. colleges and universities for the 2010 Student Academy Awards.

“It's a film I made about a young beggar boy of about 10 on his struggle for a day as he is confronted by the twin challenges of hunger and his bully colleagues. It's really an emotional short story. The most amazing thing about the story behind the story is I lost the most interesting part of the footage during post production,” said Nasiru.
Nasiru is a student at the Nigerian Television Authority (NTA) College in Jos, Plateau state, in the middle belt region of Nigeria. He took part in the 2010 Berlinale talent campus in Berlin and has been selected for another one coming up in July in Durban, South Africa.